Law & Kenneth Delhi has been witnessing quite a few changes of late. Following the departure of Delhi Head Charu Bakshi, who quit the agency to start her own consultancy business, Crayons’ Varinder Kant has been brought in to head the Delhi operations as Senior Vice-President.
Confirming the appointment, Anil S Nair, President, Law & Kenneth, said, “Bakshi is a creative person and having been associated with us for three good years, she wanted to take a sabbatical. She continues to be our consultant for Dabur.” He further said that Bakshi had played a pivotal role in building the team at the Delhi office and had worked closely on the Dabur products.
The agency has also roped in two other key creative people. Ashutosh Negi has joined as Creative Director-Art. He moves from JWT Delhi, where he was Group Creative Head. Kailash Saraban has joined Negi as Creative Head.
Meanwhile, Law & Kenneth has upped its focus on key client Dabur. Nair explained, “It has been a year of launches and growth. We have undergone a complete change. Our strategy is to focus on key clients. So, we consolidated our people, the branch office, and we grew as an agency.” He attributed these to Dabur, saying the company was growing exponentially in Delhi.
Initially, the agency had handled only the consumer health and foods division of Dabur. It now has added cooking additives Dabur Hommade, Lemoneez, and Capsico, and Dabur Honitus-honey mint lozenges and ‘Thanda tel’ to its portfolio.
Although Nair declined to comment on the total account size of the Dabur account, a source close to the development, told exchange4media that Dabur, which was initially a Rs 5 crore account, now constituted Rs 25 crore of the total capital of the agency.