Top Story

e4m_logo.png

Home >> Advertising >> Article

Law & Kenneth bags Rs 50-cr creative account of Unitech Real Estate

03-June-2009
Font Size   16
Share
Law & Kenneth bags Rs 50-cr creative account of Unitech Real Estate

Law & Kenneth has won the creative duties of realty brand Unitech following a multi-agency pitch. The account is worth nearly Rs 50 crore. The account was with JWT for 6-7 years, and around 2007 Ogilvy India was working on the account as well.

Commenting on the win, Anil Nair, President, Law & Kenneth, said, “Unitech has decided to consolidate all projects and businesses under the real estate vertical with Law & Kenneth. Unitech has aggressive expansion plans and they wanted a fresher and multi-faceted creative as well as strategic solution for the brand. Law & Kenneth offered exactly that and clinched the deal. Law & Kenneth has done work on project basis for the real estate segment, but nothing on a scale basis like Unitech. The account will be serviced by teams both from Delhi and Mumbai. While Delhi will be the lead team, there will be sufficient backing from the Mumbai team as well.”

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group