Top Story

e4m_logo.png

Home >> Advertising >> Article

Law & Kenneth bags Kitply business

11-June-2008
Font Size   16
Share
Law & Kenneth bags Kitply business

Law & Kenneth has won the creative duties for the Kitply business following a multi-agency pitch. The account will be jointly serviced by the Kolkata and Mumbai offices of agency. The account size is upwards Rs 10 crore.

The media duties are being handled in-house by the company. There was no incumbent creative agency as for a long time Kitply wasn’t doing any advertising.

Kolkata headquartered Kitply is a manufacturer of plywood, block boards, flush doors, particle boards and decorative laminates.

Anil Nair, President, Law & Kenneth, said, “We are delighted to win this business. Kitply is undergoing a major makeover. The company has changed its logo. Our objective is to relaunch the brand. The company has sponsored the Tri-nation Kitply Cup currently being played in Bangladesh between India-Pakistan-Bangladesh. We are also looking at associating with movies in a big way.”

“The reason we got this business is because Law & Kenneth is an agency that specializes in launching brands from scratch. The client was impressed by the brand-building work that we showed them in our presentation,” explained Nair.

Nair informed that the agency is planning to work on a 360-degree national multimedia campaign that would include print, TVC, outdoor hoardings, Internet and BTL activities like banners, mailers, etc., which is scheduled to break next week.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO