Top Story

e4m_logo.png

Home >> Advertising >> Article

Law & Kenneth bags Kitply business

11-June-2008
Font Size   16
Share
Law & Kenneth bags Kitply business

Law & Kenneth has won the creative duties for the Kitply business following a multi-agency pitch. The account will be jointly serviced by the Kolkata and Mumbai offices of agency. The account size is upwards Rs 10 crore.

The media duties are being handled in-house by the company. There was no incumbent creative agency as for a long time Kitply wasn’t doing any advertising.

Kolkata headquartered Kitply is a manufacturer of plywood, block boards, flush doors, particle boards and decorative laminates.

Anil Nair, President, Law & Kenneth, said, “We are delighted to win this business. Kitply is undergoing a major makeover. The company has changed its logo. Our objective is to relaunch the brand. The company has sponsored the Tri-nation Kitply Cup currently being played in Bangladesh between India-Pakistan-Bangladesh. We are also looking at associating with movies in a big way.”

“The reason we got this business is because Law & Kenneth is an agency that specializes in launching brands from scratch. The client was impressed by the brand-building work that we showed them in our presentation,” explained Nair.

Nair informed that the agency is planning to work on a 360-degree national multimedia campaign that would include print, TVC, outdoor hoardings, Internet and BTL activities like banners, mailers, etc., which is scheduled to break next week.

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education