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Law & Kenneth bags creative duties of Kent RO Systems

07-April-2010
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Law & Kenneth bags creative duties of Kent RO Systems

Law & Kenneth Delhi has won the creative duties of Kent RO Systems. No pitch process preceded this win, however there were a series of presentations made to the client. Glaze Ads is the incumbent creative agency. Confirming the win, Anil S Nair, CEO & Managing Partner, Law & Kenneth, said, “The size of the business is above Rs 35 crore.”

He further said, “The campaign has already started during the IPL telecast. The account consists of a 360 degree campaign that includes TV, print, Web, activation and so on. Hema Malini will continue to be the brand ambassador, however, the new campaign will focus more on product supremacy and consumer benefit.”

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