Top Story

e4m_logo.png

Home >> Advertising >> Article

Law & Kenneth bags creative duties of Kent RO Systems

07-April-2010
Font Size   16
Share
Law & Kenneth bags creative duties of Kent RO Systems

Law & Kenneth Delhi has won the creative duties of Kent RO Systems. No pitch process preceded this win, however there were a series of presentations made to the client. Glaze Ads is the incumbent creative agency. Confirming the win, Anil S Nair, CEO & Managing Partner, Law & Kenneth, said, “The size of the business is above Rs 35 crore.”

He further said, “The campaign has already started during the IPL telecast. The account consists of a 360 degree campaign that includes TV, print, Web, activation and so on. Hema Malini will continue to be the brand ambassador, however, the new campaign will focus more on product supremacy and consumer benefit.”

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group