Mahindra Holidays & Resorts India has appointed Law and Kenneth India as its new creative partner for its flagship brand Club Mahindra with immediate effect.
The agency will be in charge of brand and resort marketing. The Mumbai office of the agency will handle the account.
The business was awarded to Law and Kenneth after an extensive agency search which lasted a few months, shared an official release.
Speaking on the appointment Indranil Chakraborty, Chief Marketing Officer, Mahindra Holidays said, “A true creative partner for us would be the one that can level up to the unique challenges our business faces and we finally decided on Law and Kenneth.”
Speaking on the win, Anil S Nair, CEO and Managing Partner, Law and Kenneth Communications (India) said, “It’s an honour to be the chosen one for Club Mahindra, to partner them in its next phase of growth. The Club Mahindra team has some exciting plans ahead and we are eagerly looking forward to doing some great work on the brand.”
For the record, Mahindra Holidays & Resorts India is part of the hospitality sector of the Mahindra Group. Started in 1996, the company’s flagship brand ‘Club Mahindra’, today has a customer base of over 150000 members and over 40 resorts in India and abroad.