Top Story

e4m_logo.png

Home >> Advertising >> Article

Law & Kenneth bags Club Mahindra account

20-May-2013
Font Size   16
Share
Law & Kenneth bags Club Mahindra account

Mahindra Holidays & Resorts India has appointed Law and Kenneth India as its new creative partner for its flagship brand Club Mahindra with immediate effect.

The agency will be in charge of brand and resort marketing. The Mumbai office of the agency will handle the account.

The business was awarded to Law and Kenneth after an extensive agency search which lasted a few months, shared an official release.

Speaking on the appointment Indranil Chakraborty, Chief Marketing Officer, Mahindra Holidays said, “A true creative partner for us would be the one that can level up to the unique challenges our business faces and we finally decided on Law and Kenneth.”

Speaking on the win, Anil S Nair, CEO and Managing Partner, Law and Kenneth Communications (India) said, “It’s an honour to be the chosen one for Club Mahindra, to partner them in its next phase of growth. The Club Mahindra team has some exciting plans ahead and we are eagerly looking forward to doing some great work on the brand.”

For the record, Mahindra Holidays & Resorts India is part of the hospitality sector of the Mahindra Group. Started in 1996, the company’s flagship brand ‘Club Mahindra’, today has a customer base of over 150000 members and over 40 resorts in India and abroad.
 

In this week's chillout, Gupta shares her weekend routine that not only helps her deal with the high stress of corporate life but also allows her to create some cherished memories. Read on…

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

Nikhil Kumar will report to Paritosh Srivastava, COO, Publicis India

On the back of resounding success of its maiden work for Motilal Oswal, Mullen Lintas has introduced a sequel in different settings; again, reinforcing the image of Motilal Oswal as ‘Experts in Equity...

Sony Ten 1 took over Star Sports 1 Hindi to lead the sports genre with three of its properties making it to the Top 5 Programs for BARC Week 46