Law & Kenneth has bagged the duties of revamping the corporate identity of Choksey Chemicals Pvt Ltd, a leading manufacturer of construction and waterproofing chemicals with a wide of range of pre- and post-construction chemicals like admixtures, grouts, curing compounds, floor coatings, membranes, pavement seals and expansion joints, waterproof coatings, etc.
The size of the business, according to industry estimates, is pegged in the range of Rs 5-6 crore. Confirming the news, Sanjay More, Head, Corporate Communications, Choksey Chemicals, said, “We had invited around eight to nine advertising agencies and Law & Kenneth stood out among the agencies that made the presentations. They understand our business requirements and we have complete faith in their capabilities. They are the right partners to support our expansion. We are also looking at launching new products as well as re-launching a few. This corporate identity drive will help us do that effectively.”
Said Anil Nair, COO, Law & Kenneth, “We are delighted to work with Choksey Chemicals and help them in their expansion drive. In the first couple of months, we will be focusing on creating a corporate logo, new identity. We will also help them in creating a new corporate philosophy. Our task thus, will be reinforcing our client the leadership position in water proofing business.”
Choksey has successfully completed prestigious projects like the Mumbai-Pune Express Highway where polysulphide sealant was used, Kudankulam Nuclear Power Project at Kanyakumari, and the Delhi Metro project for huge membrane waterproofing.
Bangalore’s Hebbal flyover, where Choksey supplied and applied modular expansion joints, is another such prestigious projects. All the temples at Ramtek near Nagpur (declared as heritage sites) are protected with Choksey’s repellents.