Delhi-based advertising agency Latitude23 has bagged the creative duties of Vigneshwara Developers following a multi-agency pitch. The size of the business is approximately Rs 5 crore. Vigneshwara Developers, which is into real estate and infrastructure projects, has not employed any agency for a while now.
Explaining their choice of the agency, a spokesperson from Vigneshwara Developers said, “We found the work of the agency to be refreshingly different, and also their strategy presentation was in sync with our ambitious plans.”
The agency, which has worked out a media mix of TVC, print, radio and outdoor for the client, has also roped in actor Anupam Kher as the brand ambassador for its client.
Giving his reasons for choosing Kher as the brand ambassador, Naresh Kumar Sharma, Managing Director, Latitude23, said, “Anupam Kher is known for choosing his roles with utmost care and so is the case with people who make investments in property and want to check the nuances before going ahead. Also, after `Khosla Ka Ghosla’, which was on a property dispute, Kher has managed to strike a chord with the common man and we thought he will be a perfect fit for the brand.”
Vigneshwara Developers is coming up with a project in the IT park in Manesar. Sharma explained that in their creative and strategy presentation the agency positioned the property as a financial instrument. This was done after a research where they found out that consumer behaviour in commercial real estate was similar to consumer behaviour in financial markets.