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Latest: Cannes Lions 2017: McCann Health wins four Golds, four Silvers and Grand Prix for Good; Medulla Communications grabs two Silvers

19-June-2017
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Latest: Cannes Lions 2017: McCann Health wins four Golds, four Silvers and Grand Prix for Good; Medulla Communications grabs two Silvers

India swept the Pharma Lions with a haul of four Golds and six Silvers at the first awards night of the Cannes Lions International Festival of Creativity 2017 on Saturday, following it up with three bronzes at the Health & Wellness Lions and the prestigious Lions Health Grand Prix for Good award for McCann Health’s Immunity Charm campaign. 

McCann Health won majorly for its ‘Immunity Charm’ campaign created for the Ministry of Public Health, Islamic Republic of Afghanistan, with four Golds and four Silvers. Medulla Communications won two Silvers for its #LastLaugh campaign for the Indian Association of Palliative Care (IAPC).

In the Health & Wellness Lions category, India won three Bronzes – one each for Taproot Dentsu, Ogilvy & Mather India and McCann Health, New Delhi.

India’s total metal tally stands at 14 now.

While the The Healthcare Agency of the Year title was awarded to Area 23 of New York, Medulla Communications, Mumbai emerged No. 2 and McCann Health, New Delhi stood at No. 3. Commenting on this, Praful Akali, MD and Founder of Medulla Communications, said, “More than our two silvers and the four shortlists that we had, it’s incredible being No. 2 agency of the year, and constantly being among the top three for three years in a row. I think no agency at Lions Health has ever done that anywhere across the world. To add to that, Indian healthcare advertising is doing so incredibly well; we are clearly on the map. Indian healthcare advertising will be talked about to a much greater extent.”

The Healthcare Network of the Year title went to McCann Health; with FCB Health and The CDM Group as first and second runners-up.

The Health & Wellness Lions celebrate creativity for personal well-being and an inspired approach to consumer healthcare, comprising work that publicly educates, promotes non-prescription products, allows self-diagnosis or facilitates pro-active personal care.

From 2245 entries received in Health & Wellness, 65 Lions were awarded: 14 Gold, 20 Silver and 30 Bronze. 'Meet Graham' by Clemenger BBDO Melbourne, Australia, for Transport Accident Commission Victoria claimed the Grand Prix in this category.

The Pharma Lions celebrate creative communications from pharmaceutical advertisers and services surrounding this highly regulated industry. From 590 entries received, 25 Lions were awarded: 6 Gold, 9 Silver and 10 Bronze and there was no Grand Prix.

HEALTH & WELLNESS WINNERS
ENTRY TITLE ADVERTISER IDEA CREATION PRODUCTION MEDIA MEDIUM AWARD
ADIDAS ODDS ADIDAS TAPROOT DENTSU, Mumbai TAPROOT DENTSU Mumbai   Film Craft: Script Bronze Lion
IMMUNITY CHARM MINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTAN McCANN HEALTH, New Delhi / McCANN WORLDGROUP INDIA, Mumbai McCANN HEALTH New Delhi McCANN HEALTH New Delhi Creative Data: Data Visualisation Bronze Lion
SAVLON HEALTHY HANDS CHALK STICKS ITC SAVLON OGILVY & MATHER MUMBAI GOOD MORNING Mumbai   Direct and Promo & Activation Bronze Lion
Pharma Lions Winners
ENTRY TITLE ADVERTISER PRODUCT IDEA CREATION PRODUCTION MEDIA MEDIUM AWARD
IMMUNITY CHARM MINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTAN IMMUNITY CHARM McCANN HEALTH, New Delhi / McCANN WORLDGROUP INDIA, Mumbai McCANN HEALTH New Delhi McCANN HEALTH New Delhi Creative Data: Data Visualisation Gold Lion
IMMUNITY CHARM MINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTAN IMMUNITY CHARM McCANN HEALTH, New Delhi / McCANN WORLDGROUP INDIA, Mumbai McCANN HEALTH New Delhi McCANN HEALTH New Delhi Direct and Promo & Activation Gold Lion
IMMUNITY CHARM MINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTAN IMMUNITY CHARM McCANN HEALTH, New Delhi / McCANN WORLDGROUP INDIA, Mumbai McCANN HEALTH New Delhi McCANN HEALTH New Delhi Creative Data: Data Visualisation Gold Lion
IMMUNITY CHARM MINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTAN IMMUNITY CHARM McCANN HEALTH, New Delhi / McCANN WORLDGROUP INDIA, Mumbai McCANN HEALTH New Delhi McCANN HEALTH New Delhi Creative Data: Data Visualisation Gold Lion
LAST LAUGH INDIAN ASSOCIATION OF PALLIATIVE CARE (IAPC) PALLIATIVE CARE MEDULLA COMMUNICATIONS, Mumbai MEDULLA COMMUNICATIONS Mumbai / A NINETEEN FILMS Mumbai MEDULLA COMMUNICATIONS Mumbai Integrated Campaign Silver Lion
LAST LAUGH INDIAN ASSOCIATION OF PALLIATIVE CARE (IAPC) PALLIATIVE CARE MEDULLA COMMUNICATIONS, Mumbai MEDULLA COMMUNICATIONS Mumbai / A NINETEEN FILMS Mumbai MEDULLA COMMUNICATIONS Mumbai Branded Content & Entertainment: Live Experience Silver Lion
IMMUNITY CHARM MINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTAN IMMUNITY CHARM McCANN HEALTH, New Delhi / McCANN WORLDGROUP INDIA, Mumbai McCANN HEALTH New Delhi McCANN HEALTH New Delhi Direct and Promo & Activation Silver Lion
IMMUNITY CHARM MINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTAN IMMUNITY CHARM McCANN HEALTH, New Delhi / McCANN WORLDGROUP INDIA, Mumbai McCANN HEALTH New Delhi McCANN HEALTH New Delhi Creative Data: Data Visualisation Silver Lion
IMMUNITY CHARM MINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTAN IMMUNITY CHARM McCANN HEALTH, New Delhi / McCANN WORLDGROUP INDIA, Mumbai McCANN HEALTH New Delhi McCANN HEALTH New Delhi Direct and Promo & Activation Silver Lion
IMMUNITY CHARM MINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTAN IMMUNITY CHARM McCANN HEALTH, New Delhi / McCANN WORLDGROUP INDIA, Mumbai McCANN HEALTH New Delhi McCANN HEALTH New Delhi Direct and Promo & Activation Silver Lion

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