Laqshya Media Group has appointed Satyabrata Das as Head -Strategic Alliances & Corporate Communications at Mumbai.
Das is known for his with expertise in platform agnostic implementation to create new parallels in the media and entertainment industry. He comes with a rich experience of 22 plus years in the fields of Media, Entertainment, Marketing & Advertising.
After spending 6 years with Print, he joined OTV in 1998 with handful of resources at the initial stage and took it to a leadership level. Post this with his stint with ETV in 2002 as Channel Promotions Head he was institutional in launching two market leaders & game changing channel medium in the Eastern India i.e. ETV Bangla & ETV Oriya. He was also responsible for the overall growth and health of these channels. He was also associated with SAB TV as AVP – Sales & Marketing in 2004.
He was associated with Zee Telefilms Ltd. from 2005 to 2008 as AVP / DVP – Sales and Revenue Head for its digital presence & revenue generation. As a part of the core team they were the first in country to introduce a new platform, live TV on moving vehicles, and OOT Platform. He is known in the industry as someone who succeeds in Scaling up a Brand.
This is his second innings with Laqshya Group and earlier he was designated as National Business Coordinator & SVP: Strategy/Product/Content/Sales/Strategic Alliances with Digital Media Business in 2008.
Commenting on his new role Das said, “Laqshya Media Group today is truly a well-diversified Marketing Services Company. The kind of projects and campaigns Laqshya’ team across OOH, Events , Experiential businesses, Life Experiences, Digital Media Planning and Media planning Solutions across platforms are doing is very interesting and am sure I can add value to this existing power packed team, and all set to to make Brand Laqshya one of the top Media Brands in the Country.”
Alok Jalan,MD, Laqshya Media Group, added, “Das was part of Laqshya Media Group during the digital phase of ours and am thrilled to welcome him on board. With his new role, he will be playing a vital link in Key Strategic Alliances & scale up the Business Potentials. He brings with him a bouquet of experiences spread across various media channels, and Iam confident Das will be instrumental in helping us build brands across all our divisions.”