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Language papers are strong in Kerala: Jacob Mathew, Malayala Manorama

Language papers are strong in Kerala: Jacob Mathew, Malayala Manorama

Author | exchange4media News Service | Saturday, Sep 11,2010 7:34 AM

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Language papers are strong in Kerala: Jacob Mathew, Malayala Manorama

“The Kerala market is slightly different from the rest of the country. Here, the established brands are very strong with very high brand loyalty. Establishing a new brand in Kerala will require major efforts,” points out Jacob Mathew, Executive Editor, Malayala Manorama. More

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