Top Story

e4m_logo.png

Home >> Advertising >> Article

Lalitha Jewellery leads BARC's Top 10 Brands list @Week 23

16-June-2017
Font Size   16
Share
Lalitha Jewellery leads BARC's Top 10 Brands list @Week 23

Lalitha Jewellery reclaimed the first spot in Top 10 Brands for Week 23 (June 3–9) with 13,698 insertions.

Dish TV, Ministry of Health and Family Welfare, Idea 4G, Santoor Sandal and Turmeric, and Surf Excel Easy Wash entered the list at second, fourth, sixth, ninth and tenth spots with 9021, 8731, 8409, 7622 and 7088 insertions, respectively.

Make In India, Vimal Elaichi Pan Masala and Horlicks climbed to third, fifth and seventh spot with 8919, 8473 and 8377 insertions, respectively.

Honda Activa 4G slipped to eighth spot with 8321 insertions.

In the Top 10 Advertisers list, Hindustan Lever and Reckitt Benckiser (India) continued to retain the top two spots with 1,13,465 and 83,081 insertions, respectively.

Cadburys India, ITC Ltd and Colgate Palmolive India moved to third, fourth and fifth spot with 25,372, 19,405 and 18,474 insertions, respectively.

Brooke Bond Lipton India, Patanjali Ayurved Ltd and Godrej Consumer Products slipped to sixth, eighth and ninth spot with 17,973, 17,081 and 16,585 insertions, respectively.

Procter & Gamble and Marico entered the list at seventh and tenth spot with 17,570 and 16,491 insertions.

Tags

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems