Lalitha Jewellery claimed the no.1 spot in BARC’s Top 10 Brands for Week 20(May 13–19) of 2017’s viewership and ad insertions with 14,333 insertions.
Horlicks, Dr Ortho Oil and Capsule, Close Up Ever Fresh and Fogg entered the list at second, seventh, eighth and tenth spot with 9417, 7746, 7378 and 6386 insertions, respectively.
Make in India and Vimal Elaichi Pan Masala climbed to the third and sixth spot with 9,011 and 8,248 insertions, respectively.
Videocon D2H, Dettol Toilet Soaps and Airtel Cellular Phone Service slipped to fourth, fifth and ninth spot with 8792, 8338 and 6860 insertions, respectively.
In the Top 10 Advertiser list, Hindustan Lever and Reckitt Benckiser (India) continued to retain the top two spots with 1,12,967 and 77,489 insertions, respectively.
Cadburys India, Patanjali Ayurvedand Brooke Bond Lipton India climbed up to the third, fourth and sixth spot with 26144, 21156 and 18413 insertions, respectively. Coca Cola India slipped to the eighth spot with 17,400 insertions.
Colgate Palmolive India retained its seventh spot with 17,983 insertions.
Smithkline Beecham, Procter &Gamble and Johnson & Johnson entered the list at fifth, ninth and tenth spot with 21013, 16572 and 16156 insertions, respectively.