Lalitha Jewellery maintained its lead in BARC’s Top 10 Brands for Week 21 (May 20–26) of 2017’s viewership and ad insertions with 12,204 insertions.
Vimal Elaichi Pan Masala and Close Up Ever Fresh climbed to third and fifth spot with 8,832 and 8,831 insertions, respectively.
Make in India, Horlicks and Videocon D2H slipped to fourth, seventh and eighth spot with 8,831, 8,651 and 8,242 insertions, respectively.
Airtel Cellular Phone Service retained its ninth spot with 7,608 insertions.
Honda Activa 4G, Dove Cream Bathing Bar and Pet Saffa entered the list at second, sixth and tenth spot with 8,990, 8,763 and 6,897 insertions.
In the Top 10 Advertiser list, Hindustan Lever, Reckitt Benckiser (India) and Cadburys India continued to retain the top three spots with 1,27,866, 55,715 and 27,410 insertions, respectively.
Brooke Bond Lipton India and Johnson & Johnson climbed to fourth and ninth spot with 22,274 and 17,919 insertions, respectively.
Patanjali Ayurved, Smithkline Beecham and Colgate Palmolive India slipped to fifth, sixth and tenth spot with 22,148, 19,350 and 17,014 insertions, respectively.
ITC and Godrej Consumer Products entered the list at seventh and eighth spot with 19,329 and 18,350 insertions, respectively.