Top Story


Home >> Advertising >> Article

Lalitha Jewellery and Hindustan Lever lead BARC's Top 10 Brands and Advertiser @Week 17

Font Size   16
Lalitha Jewellery and Hindustan Lever lead BARC's Top 10 Brands and Advertiser @Week 17

Lalitha Jewellery climbed to the top of BARC’S Top 10 Brands Across Genres for Week 17 (22–28) of 2017’s viewership and ad insertions with 18,219 insertions.

Roop Mantra Ayur Face Cream, Fair & Lovely Advanced Multivitamin,Dominos Everyday Value and Close Up Ever Fresh moved up to second, third, fourth and sixth spot with 10,961, 10,339, 9729 and 8706 insertions respectively.

Samsung Galaxy S8/S8 Plus, Symphony Air Coolers, Videocon D2H, Amazon Prime Video and Surf Excel Easy Wash entered the list at fifth, seventh, eighth, ninth and tenth spot with 9272, 8091, 6933, 6767 and 6613 insertions, respectively.

In the Top 10 Advertiser list, Hindustan Lever, Reckitt Benckiser India, and Brooke Bond Lipton India continued to retain the top three spots with 1,50,321, 38,616, and 27,251 insertions, respectively.

Patanjali Ayurved, Coca Cola andPonds India moved up to the fourth, fifth and seventh spots with 18,885, 18,368 and 17,844 insertions, respectively.

Colgate Palmolive India, Pepsi and Cadburys India slipped to eighth, ninth and tenth spots with 17,251, 16,507 and 16,109 insertions respectively. 

Lalitha Jewellery entered the list at sixth spot putting in 18,219 insertions.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

There was reportedly an altercation between the two in Bodhjung Nagar, Tripura

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017