Span Communications has bagged the creative, media, events and PR duties for Lakhani Vardaan Group following a multi-agency pitch. The agency claims the account size to be worth Rs 10 crore.
Faridabad-based Lakhani Vardaan Group also has business interests in detergents, medicines and apparels.
When contacted, Naresh Kheterpal, CEO, Span Communications, said that it was the overall communication approach presented by the agency that helped them win back the account.
Commenting on the media mix, Kheterpal said that it would be primarily electronic and print driven. “Though we have won the business for the entire group, the brand that is visible through communication is Lakhani shoes and this will be the emphasis even this time around. The brand is for the masses and we will take this positioning forward,” he added.
Span Communications has recently acquired the The Acres Club account as well as the creative duties for Kanchan Appliances.