Top Story

e4m_logo.png

Home >> Advertising >> Article

Lakhani Shoes walk back to Span Communications

10-November-2006
Font Size   16
Lakhani Shoes walk back to Span Communications

Span Communications has bagged the creative, media, events and PR duties for Lakhani Vardaan Group following a multi-agency pitch. The agency claims the account size to be worth Rs 10 crore.

Faridabad-based Lakhani Vardaan Group also has business interests in detergents, medicines and apparels.

When contacted, Naresh Kheterpal, CEO, Span Communications, said that it was the overall communication approach presented by the agency that helped them win back the account.

Commenting on the media mix, Kheterpal said that it would be primarily electronic and print driven. “Though we have won the business for the entire group, the brand that is visible through communication is Lakhani shoes and this will be the emphasis even this time around. The brand is for the masses and we will take this positioning forward,” he added.

Span Communications has recently acquired the The Acres Club account as well as the creative duties for Kanchan Appliances.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...