Top Story


Home >> Advertising >> Article

#LagGayiVaat trends as releases new campaign with Javed Jaffrey

Font Size   16
#LagGayiVaat trends as releases new campaign with Javed Jaffrey

On Wednesday, #LagGayiVaat was trending on Twitter on the back of three new TVCs launched by HT Media’s job search digital portal, Javed Jaffrey features in the campaign along with the mascot of the brand, a mouse called Mr M to promote the company’s mobile app. The TVCs have been done by Dentsu Creative Impact. There was also a two-full page of the ad on Mint introducing the characters in the film and saying ‘Premiering today on Star Sports, during the India Vs Bangladesh series.’

The campaign talks about Jaffrey being kicked out of office, every time after being caught due to pressing circumstances doing something he isn’t supposed to do. The ‘Day Dreaming’ TVC, shows Jaffrey ogling at his female colleague in the workplace, ‘Naagin Dance’ on the other hand shows him accidently touching his boss’s wife at a wedding while he was busy performing the Naagin Dance and the third ‘Kamzor’ film shows him urinating in a pot, while the office restroom was busy. At the end of all the three films, Mr. M comes to his rescue and tells him to download the mobile app to get all the updated information on jobs.

Watch the TVCs here:

Naagin Dance:


All throughout the day, there have been many conversations on social media and few celebrities like Soha Ali Khan, Sophie Choudhary, Mandira Bedi, Rajeev Masand, Tanuj Garg and Saina Nehwal took to Twitter to show their appreciation for the ad, while there were also few news portals, who didn’t seem to take the female ogling video in the right sense and released reports saying that sexual harassment in office is not a subject of humour. However, the overall mood was of positivity and the hashtag till late Wednesday evening managed to garner around 5,000 tweets.

On the brand’s YouTube channel, claims to be India's second largest jobs site with a database of over 16 million job seekers, over 14000 companies and a dedicated portal of e-learning offerings. In December, last year, the company came out with a campaign introducing Mr M and promoting their revamped mobile application.

Here is an excerpt of conversations on the social media page:

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India