Top Story

e4m_logo.png

Home >> Advertising >> Article

L & K Saatchi & Saatchi appoints Vivek Rao as Chief Creative Officer-North

27-July-2015
Font Size   16
Share
L & K Saatchi & Saatchi appoints Vivek Rao as Chief Creative Officer-North

L&K Saatchi & Saatchi today announced the appointment of Vivek Rao as Chief Creative Officer – North. Rao joins with 15 years of experience working with global marketing communications companies and has played a part in driving growth and thought leadership for iconic global and local brands.

Commenting on the appointment, Anil S Nair, CEO and Managing Partner, L & K Saatchi & Saatchi said, “Vivek is not just a fantastic creative talent but an inspiring leader who carries his team along with him to glory. He is an absolute team player and therefore a fantastic fit with our culture. We are very excited to have him on board and are looking forward to his positive contribution towards our creative profile and ambition.”

On his new awaiting challenge, Vivek Rao said, “Having worked with stalwarts like Prasoon Joshi, Pops, Agnello Dias, Nitesh Tiwari, Ashish Khazanchi, Prasanna Sankhe and Satbir Singh over the years, I was keen to apply and use all that I’ve learnt in a place that’s growing at a furious pace. Praveen Kenneth, Anil Nair and the core team have done a magnificent job in creating L&K into an incredible force, add Saatchi & Saatchi’s global might to that and you can see why it’s a place that’s hitting top gear right now.”

Over the years Vivek has worked with agency networks like McCann Erickson, Leo Burnett, Contract Advertising, Publicis Ambience and Havas Worldwide. He has worked on accounts of brands like Sony SIX, Tide Detergent, Pears, Band-Aid, Vicks, Heinz Tomato Ketchup, Citibank, BPCL, Strepsils, HDFC Life Insurance, Balsara, Bajaj Electricals, Reliance Communications, Vaseline and many others.

Discussing the current creative scene of the industry, Rao explained, “The dynamics of communication has changed and yet, the basics still remain the same. Solid ideas and simplicity of storytelling will always be the way for brands to connect with consumers. The good part is that clients are extremely keen to reach out to consumers in ways that aren’t necessarily from expected quarters. Praveen and Anil have a clear picture about the way ahead and my role will be to ensure that from a creative perspective we hit the right notes for our clients. The canvas is much wider now and the ride is bound to be fast and enjoyable.”

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Videocon D2H and Hindustan Lever continue to dominate BARC's Top 10 Brands and Top 10 Advertisers for week 45

The series will be telecast on SONY TEN 1 channels with English commentary and on SONY TEN 3 channels with Hindi commentary

The new TVC, which is created by Dharma 2.0, is a step towards keeping cities and surroundings clean