L&K Saatchi & Saatchi today announced the appointment of Vivek Rao as Chief Creative Officer – North. Rao joins with 15 years of experience working with global marketing communications companies and has played a part in driving growth and thought leadership for iconic global and local brands.
Commenting on the appointment, Anil S Nair, CEO and Managing Partner, L & K Saatchi & Saatchi said, “Vivek is not just a fantastic creative talent but an inspiring leader who carries his team along with him to glory. He is an absolute team player and therefore a fantastic fit with our culture. We are very excited to have him on board and are looking forward to his positive contribution towards our creative profile and ambition.”
On his new awaiting challenge, Vivek Rao said, “Having worked with stalwarts like Prasoon Joshi, Pops, Agnello Dias, Nitesh Tiwari, Ashish Khazanchi, Prasanna Sankhe and Satbir Singh over the years, I was keen to apply and use all that I’ve learnt in a place that’s growing at a furious pace. Praveen Kenneth, Anil Nair and the core team have done a magnificent job in creating L&K into an incredible force, add Saatchi & Saatchi’s global might to that and you can see why it’s a place that’s hitting top gear right now.”
Over the years Vivek has worked with agency networks like McCann Erickson, Leo Burnett, Contract Advertising, Publicis Ambience and Havas Worldwide. He has worked on accounts of brands like Sony SIX, Tide Detergent, Pears, Band-Aid, Vicks, Heinz Tomato Ketchup, Citibank, BPCL, Strepsils, HDFC Life Insurance, Balsara, Bajaj Electricals, Reliance Communications, Vaseline and many others.
Discussing the current creative scene of the industry, Rao explained, “The dynamics of communication has changed and yet, the basics still remain the same. Solid ideas and simplicity of storytelling will always be the way for brands to connect with consumers. The good part is that clients are extremely keen to reach out to consumers in ways that aren’t necessarily from expected quarters. Praveen and Anil have a clear picture about the way ahead and my role will be to ensure that from a creative perspective we hit the right notes for our clients. The canvas is much wider now and the ride is bound to be fast and enjoyable.”