Kyoorius has launched the fourth edition of its biennial Kyoorius Design Showcase 2013-14. The showcase book is an initiative by Kyoorius to put the focus on the Indian design and visual communications industry.
The Kyoorius Design Showcase aims to bridge the existing divide between advertising and design. While the former is well-known and established, the latter needs a platform to showcase the strategic value of design and in many ways to be seen as an industry distinct from advertising. In India, so far branding, visual communication and other specialised design services have lived under the shadow of advertising, but this is rapidly changing. The design industry is now being recognised for what it is. But there is a gap in connecting these studios with the buyers of design in the corporate world.
The third edition of Kyoorius Showcase Book is reported to have helped generate business worth over Rs.9.4 crore for the studios showcased in the book, as tracked by Kyoorius. The development also brings to focus that businesses in India are upping the ante by working with specialist design studios in an effort to add value through design.
Continuing with the process set by the earlier edition, the fourth edition of the Kyoorius Showcase Book also helps bridge the gap between studios and business and help the buyers find the right partner for their needs. Additionally starting this year, all the studios and work would be featured on Resources.kyoorius.com, an online version that allows studios to regularly update their work, becoming relevant to the needs of design buyers. The book also helps studios showcase themselves to the young talent graduating in design schools across India.
Given the success of the previous editions and the demand for this fourth edition, Kyoorius has upped the circulation numbers to 3,000 copies, an increase of 50 per cent over the previous edition.
Commenting on the launch, Rajesh Kejriwal, Founder-CEO, Kyoorius said, “From the feedback that we have received in the last few years, we are glad that the Kyoorius Showcase Book has grown to become a must have resource book for all corporates. I would like to thank all the contributors who helped bring this edition together and hope that this hardback like the others helps add value to all businesses and brands.”