KVIC empanels Prachar, Pam, Span and Unnati for its advertising duties

KVIC empanels Prachar, Pam, Span and Unnati for its advertising duties

Author | Pallavi Goorha | Wednesday, Feb 11,2009 6:58 AM

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KVIC empanels Prachar, Pam, Span and Unnati for its advertising duties

The Khadi and Village Industries Commission (KVIC) has empanelled four agencies for its creative and media duties – Prachar Advertising, Pam, Span and Unnati. The account size has been pegged at Rs 15 crore for the pan-India account. The agencies have won the contract for a period of two years.

A tender for the account was floated two and a half months ago in which 35 agencies had taken part. There were three rounds of presentations, following which these four agencies were selected.

KS Rao, Director - Marketing, Khadi and Village Industries Commission has confirmed the development, but refused to divulge further details.

According to a senior source in Prachar Advertising, the account would be a 360-degree account comprising print, TV radio and outdoors. The campaigns are expected to break from next week.

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