KV Sridhar aka Pops has recently announced the name of his new venture. It will be called Hyper Collective. Earlier, he had mentioned that his new venture will be a disruptive new model in the field of communication. Without disclosing much about his upcoming venture, Sridhar said, “In a couple of weeks, I will make a public announcement where you will get to know in details about my creative venture.”
Ad guru Pops in the month of October stepped down as the Chief Creative Officer from SapientNitro after spending two and a half years in the organisation. It was also the first time that the organisation had created such a role. Sridhar’s last working day at SapientNitro was October 14.
Before SapientNitro, he was earlier associated as Chief Creative Officer of Leo Burnett- India and Subcontinent for more than a decade. Some of the well-known brands that he has been associated with include British Airways, Nestle, Taj Hotels, DBS Bank etc.