Top Story


Home >> Advertising >> Article

KV Sridhar unveils name of new venture – Hyper Collective

Font Size   16
KV Sridhar unveils name of new venture – Hyper Collective

KV Sridhar aka Pops has recently announced the name of his new venture. It will be called Hyper Collective. Earlier, he had mentioned that his new venture will be a disruptive new model in the field of communication. Without disclosing much about his upcoming venture, Sridhar said, “In a couple of weeks, I will make a public announcement where you will get to know in details about my creative venture.”

Ad guru Pops in the month of October stepped down as the Chief Creative Officer from SapientNitro after spending two and a half years in the organisation. It was also the first time that the organisation had created such a role. Sridhar’s last working day at SapientNitro was October 14.

Before SapientNitro, he was earlier associated as Chief Creative Officer of Leo Burnett- India and Subcontinent for more than a decade.  Some of the well-known brands that he has been associated with include British Airways, Nestle, Taj Hotels, DBS Bank etc. 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video

Gopalan currently leads the Indonesia operations of P&G, and will be taking over from April 1st, 2018 as Al Rajwani is set to retire after 37 years with the company.