KV Sridhar has stepped down from his role as Chief Creative Officer at Publicis Groupe-owned operations.
Sridhar joined SapientNitro in 2014 and was earlier associated as Chief Creative Officer of Leo Burnett- India and Subcontinent for more than a decade. Some of the well known brands that he has been associated with include British Airways, Nestle, Taj Hotels, DBS Bank etc.
Sridhar graduated in Botany, Zoology and Chemistry from the Osmania University, Hyderabad, post which he enrolled to study art at the Ideal School of Art, in Gulbarga, Karnataka. He spent six years there, training to be an artist.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
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