K&V Media, an IMC agency which was started four months back by Priyank Vashisht along with Abdullah Khan, has bagged the media mandate for Congress party’s election campaign for the forthcoming Assembly elections in Maharashtra.
This is K&V Media’s fifth media win in just four months of its existence. K&V Media will also handle the media buying and releasing for Congress in the forthcoming Maharashtra State Assembly elections. The size of the business is estimated to be Rs 4 crore. K&V Media has bagged the majority of the TV business and part of the print business. The balance part of the print and TV business is being handled by another agency.
Commenting on the win, Dheeraj Vashisht, Director, K&V Media, said, “I’m privileged to have won the media duties for Congress after a multi-agency pitch. K&V Media is just four months old and this is our fifth media win. We look forward to working very closely with the Congress team to create a meaningful communication that will charter the party’s message to the masses.”