K&V Media, an IMC agency started by Priyank Vashisht and Dheeraj Vashisht, along with Abdullah Khan, which completed a year on June 1, has chalked out some aggressive growth plans in its second year.
Commenting on the year gone by, Dheeraj Vashisht, Senior Director, K&V Media, said, “This has been a good year for us. We added more people and got into many strategic tie-ups like Concept PR as preferred partner for events and activation. We recently tied up with Hansa Outdoor for our clients’ OOH partners. More tie-ups are in the pipeline since we are aiming to provide holistic solutions to our clients.”
On the year ahead, Priyank Vashisht, President & Director, K&V Media, said, “We are going to touch Rs 50 crore top line by the end of this year.”
Dheeraj Vashisht added here, “We have strengthened our events and our activation teams. We are doing BTL activities for Century Ply and Fever FM. We had won the media duties of Networks, Disney Baby (clothing for 0-4-year olds) and Jeans (clothing for 4-14-year olds), Royal Palms and the Congress party. Our digital division is working for clients like Jagran Social Welfare Solution Society, Sony TV, Riot (a new youth apparel brand), and H&R Johnson Tiles. We recently bagged the Sanghvi Foods business and are handling their complete brand and media strategy.”
Speaking about their future plans, Priyank Vashisht said, “We have recently forayed into retail ID and are doing in-store designs and branding. We plan to get into film production for which we will be tying up with a production house soon.”
On the agency’s expansion plans, Dheeraj Vashisht said, “We had started our Delhi office in April this year, for which Gautam Choudhary came on board as Executive Director. He is handling the northern business sector. His last stint was with the Lodha Group as Marketing Manager. We have also started our office in Indore last month and plan to open one office each in the Southern and Eastern regions this year.”
Choudhary was quite upbeat about the businesses won and said that the agency was working with mid-sized clients and was in process of aggressive pitching for bigger clients and undertaking complete 360 degree holistic solutions for clients.