K&V Media, an IMC agency started four months back by Priyank Vashisht along with Abdullah Khan, has bagged the media mandate for Networth Direct. The media spends are pegged at Rs 4 crore for a period of six months.
Commenting on the win, Dheeraj Vashisht, Director, K&V Media, said, “We are happy to win this business. We are handling the complete media strategy, planning buying and execution. The digital campaign is also being handled by us.”
She further said, “The reason we bagged this media business was that we understand this financial space and we have good understanding on how the financial sector works.”
Networth Direct provides premium financial services and information. The company’s aim has consistently been to empower investors to take charge of their financial future and help them grow their net worth.