Financial major Kotak Mahindra Group is said to be reviewing its media duties. The entire group is said to be under the review, the duties of which are with Madison Media at present. Official comments were not available at the time of filing the report, but industry sources peg the business in the region of Rs 40 crore. Sources inform that Madison Media would not be participating in this pitch.
Some agencies have already met the client, and an outcome of the development is expected soon. The Kotak Mahindra Group has various services in the domains of banking and servicing, loans and borrowing, investment and insurance, mutual funds and others. The agency which the financial major would decide on would be taking care of all the Kotak brands in these domains.