Top Story


Home >> Advertising >> Article

Kotak Mahindra goes for media review

Font Size   16
Kotak Mahindra goes for media review

Kotak Mahindra Group account is up for a media review, confirm highly placed industry sources. The media review is part of the standard process that the brand undertakes at regular intervals (every three to four years).

The initial round of the review has just ended; the aim being to take stock of the current skill-sets and assess them.

The account size is estimated to be between Rs 80 crore and Rs 90 crore.

Starcom MediaVest is currently handling the duties for the brand. The agency won the media mandate in 2007 from Madison Media.

Madison Media won the duties for the brand in 2003 from the then incumbent agency Mediacom, who had been handling the account for 15 years.

Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

Accessible luxury footwear brand Oceedee has launched its digital-first brand campaign to unveil its proposition - Strut Your Quirk

A stylish new global advertising campaign celebrating the art of living well – the ‘Art of Savoir-Vivre’ - brings to life the heart and soul of Belmond and its global travel experiences –a world full...