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Kolkata’s Team Cognizant has the ‘Media Quotient’; MQ 2010 culminates in a grand finale in Mumbai

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Kolkata’s Team Cognizant has the ‘Media Quotient’; MQ 2010 culminates in a grand finale in Mumbai

The second edition of ‘Media Quotient - what’s your MQ?’, the Media Quiz 2010, culminated in a grand finale held in Mumbai on May 6. Team Cognizant, winner of the Kolkata round, overcame some strong competition to emerge the winner at the finals and won return tickets to London. Team Tata Capital of Mumbai was the first runner up.

Also making it to the finals were Delhi’s Team Underdogs and Bangalore’s Team Sun Microsystems and On Mobile.

Star News was the main sponsor for the event, while Mid-Day was the associate sponsor. The co-sponsors were Vh1 and What’s on India.

In all, there were six rounds in the finals. There was enthusiastic participation from the audience as well, with several in the audience winning goodies for every correct answer. Sam Balsara, Chairman and Managing Director, Madison World, and Vikram Sakhuja, Chief Executive Officer - South Asia, GroupM, were the quizmasters for the grand finale. The duo kept the participants and the audience engrossed with questions and also peppered the proceedings with some lighter moments.

The grand finale concluded with B Shridhar, Group Director - Media Services, Innocean, commenting, “It has been a tiring tour. I am glad that it is over and that it has worked out wonderfully well. We will see you again next year.” Incidentally, Sridhar has been the man behind all the questions asked.

Earlier in the evening, the grand finale was preceded by the Mumbai regionals. Team Tata Capital emerged the winner of the Mumbai round beating teams HUL, IMRB, TCS, Savoir Faire, Sun Microsystems, and Bharat Petroleum.

Sam Balsara, Chairman & MD Madison World, and Lara Balsara, Business Development and Diversification Manager, Madison World, were the quizmasters for Mumbai regional round. The father-daughter duo kept the audience enthralled by their chemistry and their questions.

The Media Quiz seeks to bring together media professionals on a common platform to network and interact, while simultaneously competing to win. The Quiz covers all aspects of the Media discipline – people, places, stories of origin, research, the business and its connection with Indian and bits of global media.


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