To have a further say in the growing digital camera space, Kodak India has launched its Kodak Easyshare P-Series camera line and new digital printing solution – Printing Kiosks. This new class of advanced digital cameras extends Kodak’s signature ‘simplicity of operation’ to avid photographers, giving them better tools to capture the exact images they want.
“While serious photographers demand advanced photographic controls, they are also craving easier to use cameras and systems, an area in which Kodak excels,” said Ravi Karamcheti, Managing Director, Kodak India Pvt Ltd, and Country Business Manager of the Digital & Film Imaging Systems division.
“The P-Series breaks new ground by deftly combining high performance and simplicity. The flagship Easyshare P880 camera introduces a new, highly compelling alternative to pricier, bulkier DSLRs,” he informed. Along with P880, Kodak has also launched P850. While the former is priced at Rs 29,999, the latter is priced at Rs 26,999.
Perhaps the most interesting launch in the photography print space is the Kodak Picture Kiosk. It is part of Kodak’s award-winning, innovative line of more than 70,000 photo kiosks at retail locations worldwide. Kodak India announced this new digital printing solution to make it easier for traditional and non-traditional retailers alike to gain entry into the rapidly growing digital printing space.
The Kodak Picture Kiosk offers consumer a full-service digital photography solution, supporting all popular digital media formats (for e.g., memory cards, CDs) and camera phone printing via Bluetooth and infrared technologies. In addition, it offers to the consumer an exciting range of services beyond standard printing such as Kodak picture CDs, a range of printing sizes and editing options, customised borders and even photo calendars.
Kodak Picture Kiosks will help retailers harness the potential of the digital printing market. “More and more consumers are using digital cameras and camera phones, and in turn, we are seeing an incredible surge in the demand to print digital pictures. By introducing the Kodak Picture Kiosk, we’re generating new opportunities for retailers to leverage digital printing technology for increased sales,” said Karamcheti.