Kingdom of Dreams (KOD), a venture of the Great India Nautanki Company (GINC), has appointed Prachar Media as its media agency of record. This is the first time that KOD has appointed a media agency. While the win was not preceded by a multi-agency pitch, it is understood that the dialogue between KOD and Prachar was on-going for three months before KOD assigned its media to the agency. KOD handles its creative duties in-house.
In a conversation with exchange4media, Prachar’s MD Rajesh Jain said, “It is a privilege to work on a business such as KOD. Our vision is to promote it as a must-visit destination for anyone who visits Delhi.”
Touted as the ultimate entertainment and leisure destination, sprawling across acres of land, located at the apex of Jaipur, Agra and Delhi, KOD brings to life a blend of India’s art, culture, heritage, craft, cuisine and performing art.
GINC is a combined venture of Wizcraft International Entertainment, Apra Group of Companies and Raghbeer Group of Companies. The idea behind KOD was to create a company that fills up the lacuna in the entertainment scenario of India, promotes Indian culture and performing arts across the world and presents a world class entertainment experience.