Top Story

e4m_logo.png

Home >> Advertising >> Article

Kindle’s new TVC pays inspiring tribute to readers; captures their enchanted world

16-September-2015
Font Size   16
Kindle’s new TVC pays inspiring tribute to readers; captures their enchanted world

Amazon Kindle has introduced their second TVC titled ‘We are the Readers’, which takes the readers through the world of story -telling and captures the enchanting world of the readers. The 0.34 second film is a beautiful narration of people who love to read, no matter, where they are. And to help them keep up their reading habit is the Amazon Kindle. Unlike the previous campaign, which introduced the readers to the features of the product, the new ad shows how the Amazon Kindle has become an integral part of every reader’s lives.

Click here to view the ad:

The brand is engaging with the online audience through the hashtag #WeAreTheReaders and there is positive sentiment with people speaking well about the new campaign. They are also having everyday contests to keep the excitement level high among the users.

Below is an excerpt of tweets from Amazon Kindle India:

Below is an excerpt of Twitterati talking about the new campaign.

Last year, the brand had their ‘Celebrating the joy of reading’ campaign, through which, they introduced their Kindle PaperWhite. It was a three-minute long emotional video and was conceptualised by Leo Burnett. The primary goal of the earlier film was to introduce e-reading as a concept, keeping in mind our culture and emotion. The ad narrated that we are a country, where storytelling is an integral part of our culture. We remember stories told to us by our grandmother, mother and sister, and connect with them emotionally. Therefore, the campaign brought out these emotions which are deeply ingrained in all of us and at the same time, introduced the readers to the whole new world of Kindle by presenting its features.

Click here to view the previous ad:

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign