Amazon Kindle has introduced their second TVC titled ‘We are the Readers’, which takes the readers through the world of story -telling and captures the enchanting world of the readers. The 0.34 second film is a beautiful narration of people who love to read, no matter, where they are. And to help them keep up their reading habit is the Amazon Kindle. Unlike the previous campaign, which introduced the readers to the features of the product, the new ad shows how the Amazon Kindle has become an integral part of every reader’s lives.
Click here to view the ad:
The brand is engaging with the online audience through the hashtag #WeAreTheReaders and there is positive sentiment with people speaking well about the new campaign. They are also having everyday contests to keep the excitement level high among the users.
Below is an excerpt of tweets from Amazon Kindle India:
Below is an excerpt of Twitterati talking about the new campaign.
Last year, the brand had their ‘Celebrating the joy of reading’ campaign, through which, they introduced their Kindle PaperWhite. It was a three-minute long emotional video and was conceptualised by Leo Burnett. The primary goal of the earlier film was to introduce e-reading as a concept, keeping in mind our culture and emotion. The ad narrated that we are a country, where storytelling is an integral part of our culture. We remember stories told to us by our grandmother, mother and sister, and connect with them emotionally. Therefore, the campaign brought out these emotions which are deeply ingrained in all of us and at the same time, introduced the readers to the whole new world of Kindle by presenting its features.
Click here to view the previous ad: