Top Story

e4m_logo.png

Home >> Advertising >> Article

Kindle’s new TVC pays inspiring tribute to readers; captures their enchanted world

16-September-2015
Font Size   16
Share
Kindle’s new TVC pays inspiring tribute to readers; captures their enchanted world

Amazon Kindle has introduced their second TVC titled ‘We are the Readers’, which takes the readers through the world of story -telling and captures the enchanting world of the readers. The 0.34 second film is a beautiful narration of people who love to read, no matter, where they are. And to help them keep up their reading habit is the Amazon Kindle. Unlike the previous campaign, which introduced the readers to the features of the product, the new ad shows how the Amazon Kindle has become an integral part of every reader’s lives.

Click here to view the ad:

The brand is engaging with the online audience through the hashtag #WeAreTheReaders and there is positive sentiment with people speaking well about the new campaign. They are also having everyday contests to keep the excitement level high among the users.

Below is an excerpt of tweets from Amazon Kindle India:

Below is an excerpt of Twitterati talking about the new campaign.

Last year, the brand had their ‘Celebrating the joy of reading’ campaign, through which, they introduced their Kindle PaperWhite. It was a three-minute long emotional video and was conceptualised by Leo Burnett. The primary goal of the earlier film was to introduce e-reading as a concept, keeping in mind our culture and emotion. The ad narrated that we are a country, where storytelling is an integral part of our culture. We remember stories told to us by our grandmother, mother and sister, and connect with them emotionally. Therefore, the campaign brought out these emotions which are deeply ingrained in all of us and at the same time, introduced the readers to the whole new world of Kindle by presenting its features.

Click here to view the previous ad:

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...