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Kinder Joy's new ad encourages kids to use imagination to play with 68 new toys

01-August-2015
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Kinder Joy's new ad encourages kids to use imagination to play with 68 new toys

Kinder Joy is currently running a new TVC titled ‘Imagination ko jodo’ which highlights the 68 new toys which come with every Kinder Joy egg. The new ad has been conceptualised by Curry Nation and it captures the joy and excitement of assembling the kinder surprises.

Click here to view the ad: https://www.youtube.com/watch?v=V6F2szDteSI

Commenting on the brief, Priti Nair, Director, Curry Nation, said, “It was to launch the 68 new Kinder Joy surprises. The new TVC concentrates more on the involvement and joy of assembling. It celebrates Kinder’s world of imagination through the toys and their thoughtful cognitive learning tool designs. I have seen my nephews and nieces with Kinder Joy, I have seen how involved and how creative they get while they are fixing and once fixing the toy is over, the joy of playing with it. Besides being a really yummy chocolate, that little egg of surprises is one wonderful tactile learning tool. The track also has been conceived to bring different facets of that out.”

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.