Top Story

e4m_logo.png

Home >> Advertising >> Article

Kinder Joy's new ad encourages kids to use imagination to play with 68 new toys

01-August-2015
Font Size   16
Share
Kinder Joy's new ad encourages kids to use imagination to play with 68 new toys

Kinder Joy is currently running a new TVC titled ‘Imagination ko jodo’ which highlights the 68 new toys which come with every Kinder Joy egg. The new ad has been conceptualised by Curry Nation and it captures the joy and excitement of assembling the kinder surprises.

Click here to view the ad: https://www.youtube.com/watch?v=V6F2szDteSI

Commenting on the brief, Priti Nair, Director, Curry Nation, said, “It was to launch the 68 new Kinder Joy surprises. The new TVC concentrates more on the involvement and joy of assembling. It celebrates Kinder’s world of imagination through the toys and their thoughtful cognitive learning tool designs. I have seen my nephews and nieces with Kinder Joy, I have seen how involved and how creative they get while they are fixing and once fixing the toy is over, the joy of playing with it. Besides being a really yummy chocolate, that little egg of surprises is one wonderful tactile learning tool. The track also has been conceived to bring different facets of that out.”

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.