Top Story


Home >> Advertising >> Article

Kinder Joy rolls out new ad campaign focusing on parenthood

Font Size   16
Kinder Joy rolls out new ad campaign focusing on parenthood

Kinder Joy has rolled out a new brand campaign focusing on endearing parent-child moments. The ad has been conceptualized by Curry Nation Brand Conversations. The campaign highlights the small discoveries a child makes while growing up leading to memorable parent-child bonding.

The ad begins with two children playing in a house garden and creating a painted butterfly using their feet.

They run across to their mother to share this small discovery and in turn, she acknowledges this with a ‘Keep it Up certificate’—Kinder Joy—leading to a joyful moment between the mother and children.

The film continues with the mother sharing why she trusts Kinder Joy, describing the various ingredients and their quality in addition to the unique toys that help enhance a kid’s creativity. The ad ends with the brand pay off—‘My trust. Their Joy’.

On the idea behind the campaign, Anita Dewan, Vice President - Marketing for Kinder Brands, Ferrero India, said, “Modern-day parenting in India is all about shared discoveries. We believe parents play a more active role in the growth of their child and encourage them to make discoveries. With Kinder Joy, we want to provide these small fun bonding experiences between parents and children with no worry about the product ingredients and quality. Our latest commercial captures one such discovery that leads to a beautiful mother-child moment of joy. We have launched this ad with a 30-seconder edit on digital medium followed by a TV launch.”

The brand campaign highlights the shift of parents looking for value creation as an important aspect of growing up with a modern twist to the always relevant Indian values. The campaign also suggests that both parents play an important role in child development by being a part of their daily activities and encouraging small discoveries. Thus, the campaign focuses on nourishing a child’s potential today for his/her better tomorrow.

Tags Kinder Joy Ferrero India Curry Nation Brand Conversations TVC

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

The campaign has urged all women to go for an early detection of breast cancer.

The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the adhesive power of the banner is so strong, that even the characters in the ads ca...

Conceptualized and executed by GREY Group, the latest campaign for ENO demonstrates how the sudden onset of acidity can not only disrupt an otherwise fun moment, but has the potential to derail the ce...