Top Story

e4m_logo.png

Home >> Advertising >> Article

Kinder Joy rolls out new ad campaign focusing on parenthood

16-March-2017
Font Size   16
Share
Kinder Joy rolls out new ad campaign focusing on parenthood

Kinder Joy has rolled out a new brand campaign focusing on endearing parent-child moments. The ad has been conceptualized by Curry Nation Brand Conversations. The campaign highlights the small discoveries a child makes while growing up leading to memorable parent-child bonding.

The ad begins with two children playing in a house garden and creating a painted butterfly using their feet.

They run across to their mother to share this small discovery and in turn, she acknowledges this with a ‘Keep it Up certificate’—Kinder Joy—leading to a joyful moment between the mother and children.

The film continues with the mother sharing why she trusts Kinder Joy, describing the various ingredients and their quality in addition to the unique toys that help enhance a kid’s creativity. The ad ends with the brand pay off—‘My trust. Their Joy’.

On the idea behind the campaign, Anita Dewan, Vice President - Marketing for Kinder Brands, Ferrero India, said, “Modern-day parenting in India is all about shared discoveries. We believe parents play a more active role in the growth of their child and encourage them to make discoveries. With Kinder Joy, we want to provide these small fun bonding experiences between parents and children with no worry about the product ingredients and quality. Our latest commercial captures one such discovery that leads to a beautiful mother-child moment of joy. We have launched this ad with a 30-seconder edit on digital medium followed by a TV launch.”

The brand campaign highlights the shift of parents looking for value creation as an important aspect of growing up with a modern twist to the always relevant Indian values. The campaign also suggests that both parents play an important role in child development by being a part of their daily activities and encouraging small discoveries. Thus, the campaign focuses on nourishing a child’s potential today for his/her better tomorrow.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking