Top Story


Home >> Advertising >> Article

Khushi Advertising appoints Archana Yadav as Head – Branding, Multiplex

Font Size   16
Khushi Advertising appoints Archana Yadav as Head – Branding, Multiplex

Khushi Advertising has announced the appointment of Archana Yadav as the Head - Branding Multiplex. Yadav brings in with her over 24 years of rich experience across a range of sectors and marquee organisations. Her last stint was as Assistant Vice President- Revenueat Times Innovative Media Ltd. (TIML), a subsidiary of Bennett Coleman & Co. Ltd.

Prior to TIML too, Yadav has held Senior level positions with the Reliance ADA Group’s financial services arm, Reliance Capital, serving at Reliance General Insurance Company Limited and Reliance Money. A post-graduate in Physics from Hindu College, Delhi University, she has also had successful stints with ABN AMRO Bank, ICICI Bank and Stock Holding Corporation of India Ltd. 

Speaking on her new assignment, Yadav says, “I am happy to join Khushi. They are pioneers in cinema advertising in India with a portfolio of blue-chip clients. Cinema advertising addresses a captive audience with a specific intent.Hence,there is a lot of opportunity to create exciting work that benefits brands as well as consumers. I am looking forward to taking the Multiplex Branding vertical to greater heights – both from revenue as well as clientele perspective.”

Vishnu Telang, CEO – Khushi Advertising commented, “Archana has a solid understanding of non-traditional media solutions along with strong business acumen. Equipped with revenue orientation and proven expertise in managing key clients, she is the perfect professional to lead such a critical business unit for our company.She has a wealth of experience in concept selling and an infectious energy that will infuse new life in the multiplex branding vertical. Her strengths in ideation and go-to-market strategies will be of immense benefit to our clients. These are exciting times for us at Khushi, and Archana is poised to play a decisive part in our growth story.”


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by