The new TVC of KFC’s 5-in-1 Meal Box reinforces it as one of the most filling of all available meal options by using humour to drive home the point.
Commenting on the launch of the TVC, Lluis Ruiz Ribot, CMO, KFC India, said, “The 5-in-1 Meal Box that we launched last year was an instant hit with consumers and has successfully redefined the QSR meal in the country. Building on its success, we are expanding the range for the 5-in-1 Meal Box with the launch of the KFC Longer Meal Box at a great price of Rs 149, making it not just the more loaded, but also the smarter meal box! The TVC urges consumers to make an intelligent choice by opting for KFC 5-in-1 meal box instead of settling for anything less.”
In the TVC, two meals – the all-new KFC 5-in-1 Longer Meal Box and a regular QSR meal consisting of only 3 items – are placed on the table in front of a table fan (which can’t seem to decide on the better option). Using humour to communicate the message, the deadpan voice-over tells consumers that as they are smarter, they should make the right choice and obviously choose the more filling meal option. The TVC ends with the fan blowing off the not-so-loaded meal, and the 5-in-1 Meal Box staying intact as the best available meal option.
The KFC 5-in-1 Meal Box will now be available in a new version – ‘5-in-1 Longer Meal Box’ – that consists of KFC Chicken Longer, Hot and Crispy Chicken, Potato Hash Brown along with a beverage (Pepsi) and a dessert (Choco-Pie).
Creative Agency: Ogilvy & Mather, Gurgaon
Director: Abhinay Deo
Production: RDP Productions