‘Tis the season to be merry and food chain KFC did just that by spreading the cheer for its consumers by setting up an ATM that promised to not leave anyone empty handed. Consumers were seen queueing up at the ATM, where with just a few clicks on the touchscreen to answer some questions, they could be amongst the first few to get some Nashville Dollars. True to its promise, the KFC ATM dispensed Nashville Dollar, even to those who didn't get all the answers right - delighting everyone who queued up. Consumers can exchange the Nashville Dollar at their nearest KFC restaurant to get a serving of the KFC Nashville Chicken.
Lluis Ruiz Ribot, CMO, KFC India, said, "In the past few months, everyone has seen that good things are worth the wait - whether at ATMs, or in life. We just decided to make the waiting a little more fun and rewarding. The Nashville Chicken has a cult-like following across the USA and KFC is the first QSR, to bring this USA original recipe to India. We wanted to make the launch as legendary as the product and therefore chose a format that is topical, strategically connects with consumers and induces trials."