KFC, the well-known brand from Yum Restaurants umbrella, is in talks with agencies for a pitch for its creative duties, confirm industry insiders.
Ogilvy India is the incumbent on the account.
Positioned as a quick-service restaurant, the brand has been in news for its recent campaign to promote its vegetarian menu, which was launched in September with an added focus on outdoor. The brand has also strengthened its value proposition by expanding its ‘streetwise’ range.
The brand has been seen investing in several marketing initiatives to stay relevant to its target audience over the years and live up to its image of ‘Finger licking good’.