Top Story

e4m_logo.png

Home >> Advertising >> Article

KFC in talks with creative agencies

06-December-2013
Font Size   16
Share
KFC in talks with creative agencies

KFC, the well-known brand from Yum Restaurants umbrella, is in talks with agencies for a pitch for its creative duties, confirm industry insiders.

Ogilvy India is the incumbent on the account.

Positioned as a quick-service restaurant, the brand has been in news for its recent campaign to promote its vegetarian menu, which was launched in September with an added focus on outdoor. The brand has also strengthened its value proposition by expanding its ‘streetwise’ range.

The brand has been seen investing in several marketing initiatives to stay relevant to its target audience over the years and live up to its image of ‘Finger licking good’.

 

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Though revenue from media operations grew by 10.6% yoy to Rs 760.8cr, the film production revenue declined by 18.0% yoy

At the inaugural one-on-one session between Aroon Purie, Chairman & Editor-in-chief of India Today Group and Anurag Batra, Chairman & Editor-in-chief BW Businessworld & Exchage4media Group, Purie spok...

At the 11th Indian Magazine Congress in New Delhi Rajdeep Sardesai, Consulting Editor, India Today, remembered the time when he used to work for Times of India