Ketchum Sampark, Public Relations & Communications Consultancy firm, has announced the appointment of Surajeet Das Gupta as Chief Operating Officer. Das Gupta brings a rich experience of over 30 years as a journalist, having worked with the country’s reputed media houses including India Today, Business Today and Business Standard.
In his new role, Das Gupta will be responsible for building firm’s franchise in India along with fostering key client relationships. His appointment is a part of a broader strategy to build on the agency’s India team. Das Gupta will be based out of Delhi and will offer strategic counselling to clients and further expand the firm’s creative offering.
Commenting on his appointment, N S Rajan, Global Partner & Managing Director, Ketchum Sampark said, “I am excited to have an experienced professional like Surajeet join our leadership team that will build on the momentum the firm has created with strong franchise and a robust past performance. Surajeet’s extensive value-added experience and deep relationships will help us build new areas of expertise and offerings.”
Surajeet Das Gupta, Chief Operating Officer, Ketchum Sampark added, “I am looking forward to work with the expert team of Ketchum Sampark. I am particularly excited to channel my expertise and knowledge in a way that brings innovation and new direction, contributing to the growth of the organization. “
Prior to joining Ketchum Sampark, Das Gupta has been the National Corporate Editor with Business Standard, responsible for the newspapers pan India operations, covering corporate news and policy matters for more than two decades. During his stint as a journalist with varied media houses, Das Gupta has extensively covered the country’s top brass corporates, specializing in key business areas including telecom, consumer durables and electronics, IT, media and entertainment, FMCG, aviation, automobiles, foreign investment policies, etc.