Top Story

e4m_logo.png

Home >> Advertising >> Article

Kerala Tourism unveils marcom activities; Crayon is new agency on board

10-April-2007
Font Size   16
Kerala Tourism unveils marcom activities; Crayon is new agency on board

Kerala, one of India’s most favoured tourist destinations, has been promoting itself extensively with considerable success for some years now. With the concept of 365-day tourism coming up widely, the new marketing communication from the state tries to encompass all of its features to make it a year-round attraction for international and domestic travellers. The new tagline used for the creatives, ‘Anytime is a good time to visit Kerala’, clearly illustrates the direction chosen.

This time around, the state’s tourism department have given the task of creating the spots to Crayon Advertising, which were previously done by Stark Communications. Interestingly, the tourism department had recently bagged the Berlin Golden Gate City Award for its marketing campaign.

The new creative, shot by Santosh Sivan, captures the various unique offerings available across the state. A series of six spots have been made, one sixty-seconds long, and five thirty-second spots. The short spot, titled highway; free zones; workshop; high rises; and nightlife, individually showcase the offerings from the state. The only long spot, titled ‘Life in God’s Own Country’, is a combination of all the five short ones and draws a bigger picture of the state.

Speaking at the Kerala roadshow organised by the state’s tourism ministry, Sanjay Kaul, Director-Tourism, Kerala State, said, “As part of the department’s marketing plan, road shows are being planned in Delhi, Ahmedabad and other cities, similarly on the lines of the one being held in Mumbai today.”

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.