Kentaro Kimura, Co-CEO & Executive Creative Director, Hakuhodo Kettle Inc, will head the Direct Lotus & Promo Lotus categories as Jury President at AdFest 2014.
Kimura believes AdFest’s Direct Lotus and Promo Lotus categories are the most dynamic for ideas that move people in a short time, regardless of media.
“The more ways we have to communicate, the more important human nature becomes. What moves people? Why do people take action? It may be an activity for social good, moving content, or a platform for experiences. There are a lot of possibilities for activating people. It is these inventions to move people that make the Direct Lotus and Promo Lotus categories so exciting,” he said.
Kimura further said that the theme of AdFest 2014, ‘Co-Create the Future’, gives him a positive, hopeful feeling.
“In the next 10 years, we will face more change than we did in the last 10 years. Our industry will also change a great deal. We communication professionals will be able to do more than ever before. Today, a truly brilliant campaign can cross borders and influence millions of people. We cannot only adapt ourselves to a given future, but also create our own future,” he added.
Jimmy Lam, President, AdFest added here, “Many of the campaigns created by Hakuhodo Kettle Inc have changed the way people think about advertising. Kimura is a visionary when it comes to using technology to forge new ways of communicating with consumers, making him the perfect choice to lead the Direct Lotus and Promo Lotus jury next year.”
AdFest 2014 will be held in Pattaya, Thailand from March 6 to 8.