Kenneth Augustine will be joining Saatchi & Saatchi, Delhi as Creative Director. He replaces Viral Pandya, who quite the agency as Creative Director after 10 years of association.
Commenting on Augustine’s appointment, Saatchi & Saatchi EVP and Delhi Head, Alok Lall, said, “He will be joining us on January 1. Saatchi & Saatchi, Delhi is going through a growth spurt and Kenneth came across as a person who wants to be part of this.”
He added. “We found in Kenneth a creative partner who understands the creative process and is a complete ‘ideas’ person. Kenneth is the first person to come on board since I joined about two months back and signals Saatchi’s intentions in hiring the best in the industry.”
Augustine’s last stint was with Mudra, Delhi as Creative Director. He had worked with Mudra for two years. Augustine has worked on brands like Dabur Hajmola Candies, Electrolux, Samsung CDMA, Yamaha, Vatika Shampoo, Lancer, and Hamdard among others.
Speaking about his work, Augustine said, “Before Mudra, I was responsible for the Maruti Suzuki Alto launch phase campaign (Hottest Little Car), the Baleno launch (German engineering meets Japanese performance), the Versa follow-up campaign (Saath saath jaane ka maaza hi kuch aur hai). Atlas Cycles brought with it a new challenge. They did not want to spend money but make it. So I created a cycle called “Cricket” and when it was launched it became their best seller and has been so till date. In addition to this, there was a lot of film work on brands like Solano, Boomer and Pimpom. In 2001, Lowe moved me to Mumbai. Here I worked on Bajaj, Shaw Wallace (Royal Challenge, DSP and Haywards beer), J&J and Iqara Broadband.”
In his career spanning 16 years, Augustine has also worked with Capital for five years, Rediffusion and TBWA.