Top Story

e4m_logo.png

Home >> Advertising >> Article

Kenneth Augustine to replace Viral Pandya as Saatchi & Saatchi, Delhi Creative Director

07-December-2005
Font Size   16
Share
Kenneth Augustine to replace Viral Pandya as Saatchi & Saatchi, Delhi Creative Director

Kenneth Augustine will be joining Saatchi & Saatchi, Delhi as Creative Director. He replaces Viral Pandya, who quite the agency as Creative Director after 10 years of association.

Commenting on Augustine’s appointment, Saatchi & Saatchi EVP and Delhi Head, Alok Lall, said, “He will be joining us on January 1. Saatchi & Saatchi, Delhi is going through a growth spurt and Kenneth came across as a person who wants to be part of this.”

He added. “We found in Kenneth a creative partner who understands the creative process and is a complete ‘ideas’ person. Kenneth is the first person to come on board since I joined about two months back and signals Saatchi’s intentions in hiring the best in the industry.”

Augustine’s last stint was with Mudra, Delhi as Creative Director. He had worked with Mudra for two years. Augustine has worked on brands like Dabur Hajmola Candies, Electrolux, Samsung CDMA, Yamaha, Vatika Shampoo, Lancer, and Hamdard among others.

Speaking about his work, Augustine said, “Before Mudra, I was responsible for the Maruti Suzuki Alto launch phase campaign (Hottest Little Car), the Baleno launch (German engineering meets Japanese performance), the Versa follow-up campaign (Saath saath jaane ka maaza hi kuch aur hai). Atlas Cycles brought with it a new challenge. They did not want to spend money but make it. So I created a cycle called “Cricket” and when it was launched it became their best seller and has been so till date. In addition to this, there was a lot of film work on brands like Solano, Boomer and Pimpom. In 2001, Lowe moved me to Mumbai. Here I worked on Bajaj, Shaw Wallace (Royal Challenge, DSP and Haywards beer), J&J and Iqara Broadband.”

In his career spanning 16 years, Augustine has also worked with Capital for five years, Rediffusion and TBWA.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...