Top Story


Home >> Advertising >> Article

KC Securities assigns media and creative duties to Prachar Communications

Font Size   16
KC Securities assigns media and creative duties to Prachar Communications

Prachar Communications has bagged the creative and media mandate for financial consultants KC Securities Ltd. Confirming the development, Rajesh Jain, MD, Prachar Communications, informed that the estimated account size is pegged at Rs 5 crore. The win comes close on the heels of Prachar winning the Mankind Pharma account.

Commenting on the win, Jain said, “Our motto has been to develop new clients, and that’s what we have been working towards. We are very excited to add KC Securities to our client portfolio and have already released some work that includes a campaign aired across Network18 channels.”

KC Securities offers a way to share the ownership of a property investment company with a diversity of investments by mortgage and ownership of selected properties. Through the portfolio of investments made by KC Securities, investors gain access to investment that potentially provides a medium-yield return, where the risk is appropriately understood, quantified and, to the best extent possible, minimised.


Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems