Kaushik Roy, President - Brand Strategy & Marketing Communication, Reliance Industries Ltd, has been unanimously elected as new President of the India Chapter of the International Advertising Association (IC-IAA) for the year 2010-11 at its annual general meeting held in Mumbai on August 27, 2010.
Roy had served as the Vice-President of IAA’s India Chapter for the last two years.
Lynn de Souza, Chairman & CEO, Lintas Media Group, who was the Honorary Secretary of the India Chapter of IAA for the past two years, is the new Vice-President.
The new managing committee includes:
Srinivasan K Swamy as Honorary Secretary
Ramesh Narayan as Honorary Treasurer
Raj Nayak (Ex officio) Immediate Past President
The other members of the Committee are:
Dr Bhaskar Das
The Special Invitees are:
Pheroza Bilimoria - Global Honorary Secretary and Member of the World Board
Pradeep Guha - Global VP and Area Director, Asia Pacific and Member of the World Board
After assuming office of the President, Kaushik Roy said, “The IAA India Chapter has had a great run under the leadership of Raj Nayak. Thanks to him, today we have a strong contingent of reputed professionals from across creative, media houses and agencies and advertisers as our members. We are also strengthened by a large number of young members who have joined the IAA Young Professionals’ group to become a part of this great international institution.”
On the focus of the new committee, Roy said, “I and my Committee’s top priority will be to deliver value to these members. We will work closely with other industry bodies like the AAAI, the Ad Clubs, ASCI, ISA, INS, IBF and other industry bodies to create programmes and events that will benefit the industry as a whole. Our focus will be on knowledge based initiatives and CSR. The other burning need is to make the fraternity embrace the digital wave, and towards that, the IAA India Chapter has a clear agenda. While undertaking these responsibilities, we hope to bring to the table the best practices from the global IAA network from across 76 countries and over 4,000 key decision makers.”
The International Advertising Association (IAA), headquartered in New York, was founded in 1938 to champion responsible marketing. The IAA, with its 56 chapters in 76 countries, is a one-of-a-kind global partnership whose members comprise advertisers, media, advertising and public relations agencies, media companies, and academics.
The India Chapter of IAA was initiated over 19 years ago in July 1991 to constitute a local Chapter of the global body with a view to provide members direct links to the international advertising and communications industry. It has a membership of around 220 top professionals and 77 young professionals representing marketing, advertising and the media. Membership to the IAA is by invitation only.