On a high following the success of ‘Partner’ and ‘Namaste London’, Katrina Kaif has now graduated from endorsing beauty products to charming Slice drinkers. Katrina has become not only the first brand ambassador for Slice, but also the first Indian actress to endorse a brand in the juice category. She would also be the face of Slice Mangola.
Homi Battiwalla, Vice-President, Emerging Categories, PepsiCo India, said, “Slice enjoys high salience in the Indian market and is known to be a great tasting mango drink for all occasions. We are delighted to associate with Katrina Kaif as the brand ambassador for Slice and are positive that she will help build the brand’s connect with our core consumers.”
Slice was one of PepsiCo’s high growth brands in 2007 and the trend is expected to continue in 2008 as well looking at the growing consciousness around health and wellness. The mango drink has been actively communicating to the youth through its catchy ad campaigns that have brought forward the joy associated with having Slice through a fun, flirtatious interaction between a boy and girl. In 2007, for the first time Slice had associated itself with Bollywood and tied up with Yashraj films’ ‘Jhoom Barabar Jhoom’. Slice has also been visible across festivals and other occasions that have built on its qualities of fun and excitement.
On being appointed brand ambassador, Katrina said, “I am extremely proud to be associated with Slice. When the brand approached me, I readily agreed because it is the best tasting mango drink and has been my favourite for a long time. Its delicious taste makes it a perfect drink suitable for all occasions.”
She will be seen in all the brand communication campaigns, including print, TVC, OOH, etc.