GroupM and Maxus have announced the appointment of Kartik Sharma as Managing Director for Maxus South Asia. Sharma will take over the reins from current Managing Director Ajit Varghese from January 2014, as Varghese moves into a new regional role as CEO Maxus Asia-Pacific. Sharma moves up from Managing Partner, Maxus and will report into CVL Srinivas, CEO, GroupM South Asia and Varghese. He will also now be a part of the GroupM South Asia EXCO.
Commenting on Sharma’s appointment, CVL Srinivas said, “Kartik has done a stellar job as Managing Partner, Maxus, working closely with Ajit in shaping the Maxus brand, creating client delight, winning several new businesses and helping Maxus dominate industry awards. I wish him the very best and also welcome him to the GroupM South Asia EXCO which will benefit immensely from his product knowledge and experience.”
Ajit Varghese added here, “Kartik is an excellent choice for Maxus going forward, especially considering his product strengths and client focus. A long standing employee of GroupM, he has the in-depth knowledge and insight of what is needed to take Maxus to the next level. Kartik has been the key architect in growing the Maxus Mumbai office three-fold in the last six years and building up a collaborative culture of working across offices and between various teams inside GroupM.”
Speaking about his appointment as Managing Director, Sharma said, “The last six years at Maxus has been very exciting. What I love most is the passion and collaborative culture where every team member works hard to deliver on our 10/10 vision of delighting clients. Our focus on constantly improving the product and the ability to develop a unique work culture has helped us deliver winning solutions for clients. I look forward to my new journey and am confident it will be equally exciting and fulfilling.”
Sharma has been a part of Maxus since 2007 and has looked after the West region from Mumbai. He has worked across key client relationships, including Vodafone, L’oreal, Tata Sky, and Shoppers Stop, to name a few.
After completing his MBA from Narsee Monjee Institute of Management Studies in 1995, Sharma joined HTA (now JWT) as a Media Planner on the Unilever business. He moved to Lintas as Channel Planning Director from 1997, where he continued to work on Unilever, in addition to clients such as Bajaj Auto, Raymonds, etc. In 2000, he joined Mindshare, where he was Planning Director from 2000-03. He was in Madison from 2003-07, heading Madison Media Research Center.