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Kartik Iyer to head Initiative, Yesudas gets Insight

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Kartik Iyer to head Initiative, Yesudas gets Insight

Kartik Iyer, the quiet head of Initiative, Delhi is moving to a much bigger role. He is now the President Initiative, India and has already assumed charge. He would be based out of Delhi. However, he was in Mumbai last week meeting a few of Initiative’s key clients.

What is more, Lowe Media Services is also launching a new media agency Insight which would be headed by S Yesudas, currently Executive Vice President, Initiative.

Lynn De Souza, Director, Media Services & Healthcare, Lowe confirmed the news to exchange4media.

Explaining the reason for the internal restructuring, stated an elated De Souza, “2003 has been an excellent year for Initiative. We have grown by 52%. The major contributors to this growth have been Maruti and of course, LG. Delhi office grew by 83% and we are number one in the Delhi market. Kartik did a great job and we at Initiative are extremely proud of him.”

Divulging further details she said, “Kartik took charge of South in October and he has also taken charge of a part of the West business.”

Meanwhile, Interactions, Bangalore based media agency of Lowe group would continue to be headed by Sudha Natrajan. States De Souza, “It has been a phenomenal year for Interactions which grew by 300%. It is now the largest media agency in the South and East markets.”

Next, she talks about the soon to be lunched Insight, “We felt the need to start a new media agency in West Zone. It was done with the purpose of giving the region significant focus and acquire even greater market share in this region.” She adds after a breath, “We plan to open this market and shake it up.”

The agency which would be launched shortly would be headed by S Yesudas, currently Executive Vice President, Initiative. Some of Initiative’s clients are likely to move on to Insight. However, de Souza chooses not to divulge their names at the moment.

Intellect, the media research division of Media Services, Lowe would continue to function the way it is now.

As for de Souza, she remains Director, incharge of media cell with three independent media agencies of the group reporting in to her. This effectively means that Millennium would now be disbanded.

As to why do all the media agencies from the Lowe group start with ‘In’ (Initiative, Interacts, Insight, Intellect), says a smiling De Souza, “Because we are the ‘In’ thing in the Indian media world.”


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