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Karishma Kapoor signs as Rasna brand ambassadress

15-March-2004
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Karishma Kapoor signs as Rasna brand ambassadress

It’s time for a fresh sip, guys. Rasna is doing up with an all-new brand promotion campaign, roping in the Bollywood beauty Karishma Kapoor.

Karisma has recently signed a deal with the soft drink concentrate major to endorse the brand as an ambassadress. The silver screen icon would soon be featured in Rasna's new campaign. Ad-film maker Prahlad Kakkar would be directing the commercial.

Referring to the brand icon, Piruz Khambatta, Chairman and Managing Director, Rasna, said: “Karisma is a mass icon, admired in every corner of the country and she has achieved this through sheer hard work and dedication to quality.”

Addressing a conference of newsmen, Karishma said, “It's great to be officially endorsing a brand that I have unofficially promoted all these years.”

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