Top Story


Home >> Advertising >> Article

Karishma Kapoor signs as Rasna brand ambassadress

Font Size   16
Karishma Kapoor signs as Rasna brand ambassadress

It’s time for a fresh sip, guys. Rasna is doing up with an all-new brand promotion campaign, roping in the Bollywood beauty Karishma Kapoor.

Karisma has recently signed a deal with the soft drink concentrate major to endorse the brand as an ambassadress. The silver screen icon would soon be featured in Rasna's new campaign. Ad-film maker Prahlad Kakkar would be directing the commercial.

Referring to the brand icon, Piruz Khambatta, Chairman and Managing Director, Rasna, said: “Karisma is a mass icon, admired in every corner of the country and she has achieved this through sheer hard work and dedication to quality.”

Addressing a conference of newsmen, Karishma said, “It's great to be officially endorsing a brand that I have unofficially promoted all these years.”


Murthy hinted on a launch of a digital product sometime soon as competition continues to heat up

Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Shruti Singh, a journalist with NDTV for over 20 years, defends the network even as former employees accuse it of axing stories

MRSS India has appointed market research professionals, Madhumita Chattopadhyay as Vice President, Praveen Mettelu as Research Director and R Kumar as Consultant

Amazon ruled BARC's Top 10 Brands and took the tenth spot in Top Advertisers for Week 41 (October 7-13)