It’s time for a fresh sip, guys. Rasna is doing up with an all-new brand promotion campaign, roping in the Bollywood beauty Karishma Kapoor.
Karisma has recently signed a deal with the soft drink concentrate major to endorse the brand as an ambassadress. The silver screen icon would soon be featured in Rasna's new campaign. Ad-film maker Prahlad Kakkar would be directing the commercial.
Referring to the brand icon, Piruz Khambatta, Chairman and Managing Director, Rasna, said: “Karisma is a mass icon, admired in every corner of the country and she has achieved this through sheer hard work and dedication to quality.”
Addressing a conference of newsmen, Karishma said, “It's great to be officially endorsing a brand that I have unofficially promoted all these years.”