Top Story


Home >> Advertising >> Article

Karishma Initiative partners with Media2Win; enters the digital arena

Font Size   16
Karishma Initiative partners with Media2Win; enters the digital arena

Karishma Initiative (KI), a wholly owned subsidiary of Lintas India Pvt. Ltd., has entered into a partnership with Media2Win, a digital marketing solution company. Through this partnership, the agency will further augment its focus on providing customized and holistic solutions to clients.

Speaking on KI entrance into digital arena and its partnership with Media2win, NP Sathyamurthy, CEO of Karishma Initiative, said, “The partnership with Media2Win is a significant step in the direction of truly customized solutions to clients’ business challenges. This enables KI to offer a complete canvas of digital solutions, thereby leveraging opportunities in this rapidly growing medium relevant for many advertisers.”

Added, Lynn de Souza, Chairman and CEO, LMG, “We are rapidly resourcing Karishma Initiative to be a new age nimble digitally sensitive agency, and this is a major step in that direction”

Karishma Initiative (KI) delivers the complete suite of media solutions to clients across all mass media like television, print, radio, outdoor, sponsorships, events, on ground activations and business consulting. KI’s major clients include Etisalat telecom, Samsonite, Austrian Airways, Bombay Dyeing and Add Gel Pens. Currently, KI has offices within India in Bombay and New Delhi.

Media2Win(M2W) offers a wide basket of digital marketing solutions, including SEM, SEO, online display advertising, blog and community marketing, ORM, SMS and mobile marketing, amongst others. M2W’s major clients include Bajaj Auto, Tata Telecom and Max New York Life. Media2Win has offices in Bombay, New Delhi and Bangalore.


Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.