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Karishma Initiative partners with Media2Win; enters the digital arena

10-March-2010
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Karishma Initiative partners with Media2Win; enters the digital arena

Karishma Initiative (KI), a wholly owned subsidiary of Lintas India Pvt. Ltd., has entered into a partnership with Media2Win, a digital marketing solution company. Through this partnership, the agency will further augment its focus on providing customized and holistic solutions to clients.

Speaking on KI entrance into digital arena and its partnership with Media2win, NP Sathyamurthy, CEO of Karishma Initiative, said, “The partnership with Media2Win is a significant step in the direction of truly customized solutions to clients’ business challenges. This enables KI to offer a complete canvas of digital solutions, thereby leveraging opportunities in this rapidly growing medium relevant for many advertisers.”

Added, Lynn de Souza, Chairman and CEO, LMG, “We are rapidly resourcing Karishma Initiative to be a new age nimble digitally sensitive agency, and this is a major step in that direction”

Karishma Initiative (KI) delivers the complete suite of media solutions to clients across all mass media like television, print, radio, outdoor, sponsorships, events, on ground activations and business consulting. KI’s major clients include Etisalat telecom, Samsonite, Austrian Airways, Bombay Dyeing and Add Gel Pens. Currently, KI has offices within India in Bombay and New Delhi.

Media2Win(M2W) offers a wide basket of digital marketing solutions, including SEM, SEO, online display advertising, blog and community marketing, ORM, SMS and mobile marketing, amongst others. M2W’s major clients include Bajaj Auto, Tata Telecom and Max New York Life. Media2Win has offices in Bombay, New Delhi and Bangalore.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.