Top Story

e4m_logo.png

Home >> Advertising >> Article

Kareena Kapoor to give Globus a touch of star power

29-August-2007
Font Size   16
Share
Kareena Kapoor to give Globus a touch of star power

Fashion apparel retail chain Globus has announced a 150-store expansion plan, and has roped in actress Kareena Kapoor as its brand ambassador.

As part of its strategy in developing fashion apparel brands, Globus has invested in building design studios in Mumbai. Over 50 talented designers and product specialists have created the latest and trendiest merchandise that will be available under the brands ‘Globus’ and ‘F21’at their fashion stores.

On the launch, Kareena Kapoor said, “I am delighted to be the face of Globus. I love the trendy hip fashion from Globus, which is as good as anywhere in the world. I look forward to spreading this new language of fashion across the nation.”

Talking about the company’s expansion plans, Vinay Nadkarni, CEO, Globus, said, “We are looking at a pan-India presence across 70 cities over the next five years. Kareena's wide appeal would go a long way in establishing Globus as a versatile, vibrant and expressive fashion brand.”

Tags

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Rahul Johri, CEO, Board of Control for Cricket in India (BCCI), spoke about the upcoming season of IPL and with Star India’s re-imagine approach, he made assured that this year will be a kickass seas...

At the “Dentsu Aegis Network-exchange4media Digital Advertising Conference,” Abrol shared insights on how digital is transforming the way they operate and grow

The Dentsu Aegis Network-exchange4media Digital Report 2018 that was unveiled on January 16, 2017