Top Story

e4m_logo.png

Home >> Advertising >> Article

Kareena Kapoor Khan endorses Marvel Tea in their latest TVC

06-June-2017
Font Size   16
Share
Kareena Kapoor Khan endorses Marvel Tea in their latest TVC

Noted Bollywood actress Kareena Kapoor Khan joins hands with Marvel Tea in their new TVC shot in London, across iconic landmarks such as Trafalgar Square Fountain, St. James Park and Tower Bridge. The TVC begins with Kareena sipping a piping hot cup of Marvel Tea, looking refreshed and vibrant. Every spot presented in the TVC holds a special meaning as she walks by herself, smiling and smelling the flowers, enjoying her time alone. The shots are interspersed with the process of a cup of Marvel Yellow Tea being prepared.

Commenting on the new campaign, R.C. Jain, Chairman and Managing Director of Marvel Group, says, “Marvel Tea is known as one of India’s top five brands. We thought of having a celebrity for our campaign who is as royal as Marvel Tea. I believe that no one can match up to Kareena’s royal and beautiful look and hence we decided to launch our new campaign with the beautiful and talented actor.”

Speaking about the association with Marvel Tea, Kareena Kapoor Khan, Brand Ambassador, says, “I am privileged to associate with Marvel Tea, as they have always focused on providing a product which exceeds in quality and taste. The brand association with Marvel Tea is very special, as it offers a taste that is unparalleled, which is why it has made a rightful place in the Indian beverage market. I am truly excited and look forward to a long association with Marvel Tea.”

Jain further added, “This campaign is a true amalgamation of two very important personalities i.e. Marvel Tea and Kareena Kapoor Khan. With “Har Lamha Naya Ho Jaye" campaign, we want to entice the audience with the great taste of Marvel Tea-Yellow. Apart from a 45-second television commercial, viewers on the digital platform will get to watch a making of the film which will be exclusive to social media and will go live soon.”

The campaign is created by a team of globally acknowledged creative minds, including Oscar-nominated Mick Coulter, the Director of Photography who has previously worked on Hollywood movies like Sense and Sensibility, Notting Hill and Love Actually.

CREDITS:

  • Production House: Passion Films Production House and Celebrity Management Company
  • Director: Vivek Daschaudhary
  • Producer: Ricky Singh Bedi
  • Director of Photography: Mick Coulter

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Videocon D2H and Hindustan Lever continue to dominate BARC's Top 10 Brands and Top 10 Advertisers for week 45

The series will be telecast on SONY TEN 1 channels with English commentary and on SONY TEN 3 channels with Hindi commentary

The new TVC, which is created by Dharma 2.0, is a step towards keeping cities and surroundings clean