PepsiCo India Holdings (Frito-Lay Divison) has roped in Kareena Kapoor as the brand ambassador for its snack food products. Kapoor will join Saif Ali Khan, Juhi Chawla and MS Dhoni as brand ambassadors for PepsiCo’s snack food products.
As part of the new campaign, Kapoor will appear in a new television commercial that will go on air by mid-November 2008 and can be seen across all major TV channels. The new campaign shall also include radio and outdoor promotion, including on-ground activities.
Deepika Warrier, Director - Marketing, PepsiCo India Holdings (FritoLay Division), said, “We are proud to welcome Kareena Kapoor into the PepsiCo family. Kareena’s vibrant persona, pan-India appeal and her confident attitude makes her a great fit for our brands.”
On the partnership, Kapoor said, “It is a privilege to be associated with the snack leader, PepsiCo Foods India. I am particularly excited to introduce the new communication campaign for PepsiCo’s snack foods. I look forward to a long and fulfilling association with the brand.”